Set-and-forget campaigns.
Your last optimization was three quarters ago and the auction has moved on.
Paid Search
Paid Search That Actually Pays Back
Google, Microsoft, Shopping, and YouTube ads engineered for pipeline and revenue — not clicks, impressions, or “engagement.”
Google AdsMicrosoft AdsGoogle ShoppingPerformance MaxYouTube AdsDisplay
Every paid search channel that matters
One team, one strategy, every platform that drives qualified clicks.
Google Search Ads
Bid intelligently on intent. We obsess over Quality Score, ad relevance, and landing-page experience so every click works harder.
How we run itMicrosoft (Bing) Ads
Often-ignored audience, often-better ROAS. We extend winning Google campaigns and tune for the Microsoft buyer.
How we run itGoogle Shopping
Feed health, product titles, and bidding strategies that get the right SKUs in front of the right shoppers.
How we run itPerformance Max
Asset groups, audience signals, and exclusions tuned weekly — so PMax serves your business, not Google's.
How we run itYouTube Ads
Skippables, bumpers, and in-feed creative built for view-through revenue, not just view counts.
How we run itDisplay & Retargeting
Audience segmentation that respects the funnel stage and budgets that reflect actual win-back probability.
How we run itPaid search statistics
−32%
Avg. cost per acquisition cut in 90 days
+58%
Avg. ROAS lift across active accounts
250+
Active paid search engagements
$200K+
Search ad spend managed annually
Sound familiar?
These are the problems most PPC accounts arrive with.
Vanity metrics in the dashboard.
Clicks and impressions are up — but revenue isn't.
No conversion tracking worth trusting.
Every platform is reporting different numbers, none of them tied to closed-won deals.
Budget bleeding to junk traffic.
Negative keyword lists haven't been touched, search terms aren't reviewed, brand cannibalization is rampant.
PMax black box.
You're spending real money inside a campaign type you can't see into.
No connection to CRM.
Bidding is happening on lead volume instead of lead quality, and sales is quietly drowning.
How we turn paid search into pipeline
A 4-stage approach we run on every account, regardless of platform mix.
1
Audit & Attribution
We dig through historical spend, set up server-side conversion tracking, and tie ad data to CRM stages.
2
Account Restructure
Campaigns get rebuilt around intent buckets, not arbitrary keyword themes. Bad spend stops on day one.
3
Test & Iterate
Weekly experiments on ad copy, landing pages, audiences, and bid strategies. Wins are scaled, losers are killed.
4
Scale & Defend
Winning campaigns get more budget, brand defense gets locked down, competitor moves get tracked.
Plays from our PPC playbook
Named, repeatable techniques we’ve shipped across hundreds of accounts.
The Single Product Ad Group
When to use it
When CPAs are inconsistent across a wide product catalog. We split ad groups down to one product, one intent, one landing page — Quality Scores climb and CPAs drop.
The Iceberg Search Terms Audit
When to use it
When you suspect budget waste. We surface the 90% of search terms hiding under the visible 10%, then exclude what's not converting.
The Brand Moat
When to use it
When competitors are bidding on your brand. We lock down brand SERPs with ad copy that increases CTR and decreases competitor click steal.
The Pipeline Pivot
When to use it
When sales is unhappy with lead quality. We re-bid against MQL→SQL→Closed-Won values pulled from CRM instead of front-of-funnel form fills.
Results that compound.
Real wins from real partners.
Customer video references
Tools we run inside every engagement
Best-in-class tech, integrated and reporting cleanly from day one.
Google Ads
Microsoft Ads
Looker Studio
Optmyzr
HubSpot / Salesforce
Segment
Premier partner status with Google and Microsoft.
Paid search, answered
The questions we get asked on every discovery call.
Ready for a marketing plan that hits?
Free. No obligation. 48-hour turnaround.